Tag Archives: intrinsic

Why people resort to the silver bullet: using psychology to teach IPM

Written By: Rosemary Hallberg, Communication Director, Southern IPM Center I’ve had many discussions with my colleagues about the best way to sell integrated pest management, or IPM, to the public. Although I don’t usually work with people directly on their pest management practices, I have heard some of our IPM Coordinators say, and have read in several news articles, that IPM is easier to sell to some people than to others. Why is that? Why is the organic community so successful at selling organic goods to the general… Read More →